Website
Conversion architecture for trust, speed, search intent, and qualified action.
Included
- Core pages and offer framework
- Lead capture routing
- Performance and mobile optimization
Boundaries
- No open-ended content publishing
- No unmanaged plugin bloat
SEO / Ads / Social
Demand channels tied to pages, offers, and measured lead actions.
Included
- SEO page structure
- Ad campaign direction
- Social content creation and management
Boundaries
- No vanity-only posting plans
- No untracked ad spend
Automation / SMS
Response-time infrastructure for inbound lead continuity.
Included
- Missed-call text-back flow
- Qualification prompts
- Notification and escalation rules
Boundaries
- No unmanaged outbound spam workflows
- No unapproved messaging templates
CRM / Pipeline
Lead and job pipeline structure with operational accountability.
Included
- Pipeline stage model
- Ownership and status conventions
- Core dashboard views
Boundaries
- No bespoke ERP replacements
- No undefined custom-object sprawl
Tracking / Reporting
Attribution and reporting mapped to revenue outcomes.
Included
- Source tracking implementation
- Booked-revenue reporting
- Monthly optimization review
Boundaries
- No vanity dashboard projects
- No hidden black-box reporting